DRUPAL SEARCH ENGINE OPTIMISATION (SEO)
The Drupal Content Management System (CMS) is very SEO friendly to begin with because not only are there many modules that allow you to optimise your website and improve its rankings on search engine results pages, but just the basic installation of Drupal will get you a good head start. Here is why:
- The codes used in Drupal is W3C compliant. W3C refers to the main international standards organisation for the World Wide Web (W3).
- Layouts on Drupal are CSS based. CSS is a style sheet language used to describe the look and formatting of a document written in markup language. Ability to create content on the fly.
- With Drupal, your website content can be easily categorised.
Beyond all of this, there are many Drupal modules that have been written to provide you with extra control over the SEO of a Drupal-built CMS. With Drupal contributed modules, you can:
- Have complete control over your <title> tags.
- Control descriptions, keywords and other meta tags.
- Set customised URL paths for pages, views, etc.
- Provide a Google XML sitemap.
- Add Google Analytics to your website with ease.
